Many Seattleites have been enraptured by the hope and change sparked by the recent elections. At Seattle Coffee Works, we’ve also dabbled in creating positive change. Last month we introduced our new Obama bend, which is so popular we can’t seem to keep on our shelves. We’ve also focused on environmentally and socially conscious coffee, as well as our place in the community.
So when we heard about families in Texas still struggling to rebuild their lives after Hurricane Ike ravaged the Gulf Coast, we sprung into action and launched a week-long fundraising event to generate support from our loving coffee drinkers for those needy families. In our downtown cafe we asked for donations to the Save the Children, Hurricane Ike: Children in Crisis Fund. As a token of our appreciation we offered a small coffee for every donation.
Right from the beginning everyone gave mighty generously. Slowly, through conversations in the cafe, we discovered that many Seattleites knew friends and relatives who were affected by Ike. Despite the rocky economy, people ambitiously donated to the fund, which helped provide cribs, diapers and other greatly needed supplies for a community far away from our own.
In the same spirit of giving, we’ve amped up the gift goodies in our store. We’ve introduced a new line of coffee samplers for the holidays–including some tasty treats from our friends at Theo Chocolate. We stocked the shelves with shiny new mugs–both ceramic and travel– and snazzy new T-shirts with our Drinking Man logo.
‘Tis the season for gift giving. We hope to keep the generosity flowing.